About Us

Proud Rican Roots is a Puerto Rican owned, urban fashion brand focused on designing quality clothing & accessories for our people to proudly represent our culture & pride. Founded by California native Jesse Pineda in 2022, the brand's journey began when we decided to push the limits of Puerto Rican apparel for our people, incorporating West Coast influence with East Coast swag. At Proud Rican Roots, our goal is to make a bold statement while celebrating the rich & vibrant culture of Puerto Rico through our apparel.